Interaction to Next Paint (INP) Optimization

Why we check this

We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.

How it's checked in your audit

In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.

A common issue we see

Heavy third-party scripts — chat widgets, ad tags, tracking pixels — are the usual culprit behind poor INP scores.

How to fix it

Defer or lazy-load non-critical third-party scripts, and break up long JavaScript tasks so the main thread stays responsive to clicks and taps.