087 745 7441 Call Cian

The 150-point SEO audit checklist

This is the exact framework behind every seoaudits.ie audit. Every single item below links to its own page explaining what it is, why it matters, and how it's checked.

Four pillars

Browse by audit pillar

Jump straight to a pillar page, or scroll down for the full 150-item index.

40

Technical SEO

Items 1–40 of the full checklist.

View all 40 items
40

On-Page & Content SEO

Items 41–80 of the full checklist.

View all 40 items
35

Digital PR & Link Building

Items 81–115 of the full checklist.

View all 35 items
35

SEO Glossary & Frameworks

Items 116–150 of the full checklist.

View all 35 terms

Full index

All 150 checklist items

Grouped exactly as they appear in the underlying audit framework. Click any item for the full explainer page.

01

Technical SEO

Items 1–40 · view the Technical SEO pillar page →

Crawlability & Indexation

#1 Robots.txt Optimization #2 XML Sitemap Validity #3 XML Sitemap Submission #4 HTML Sitemap #5 Index Coverage Error Resolution #6 Noindex Tag Audit #7 Canonical Tag Implementation #8 Budget Crawl Optimization #9 Log File Analysis #10 HTTP Status Code Monitor

Site Architecture & URL Structure

#11 URL Structure Standardization #12 URL Parameter Handling #13 Breadcrumb Navigation #14 Site Depth Minimization #15 Internal Link Redirects #16 Redirect Loop Remediation

Site Speed & Core Web Vitals

#17 Largest Contentful Paint (LCP) Optimization #18 Interaction to Next Paint (INP) Optimization #19 Cumulative Layout Shift (CLS) Minimization #20 Server Response Time (TTFB) #21 Image Compression #22 Lazy Loading Deployment #23 CSS/JS Minification #24 Code Splitting & Unused Code Removal #25 Browser Caching Rules #26 Content Delivery Network (CDN)

Security, Mobile & Rendering

#27 SSL/HTTPS Implementation #28 Mixed Content Correction #29 Mobile-First Responsiveness #30 Dynamic Rendering/SSR Verification #31 HTTP/2 or HTTP/3 Upgrade #32 Custom 404 Page Design

International & Advanced Elements

#33 Hreflang Tag Deployment #34 Hreflang Self-Referential & Reciprocal Logic #35 Structured Data / Schema Markup #36 Schema Validation #37 Pagination Handling #38 RSS Feed Integration #39 Faceted Navigation Control #40 IP Canonicalization
02

On-Page & Content SEO

Items 41–80 · view the On-Page & Content SEO pillar page →

Keyword & Search Intent Optimization

#41 Primary Keyword Placement #42 Secondary/LSI Keyword Integration #43 Search Intent Alignment #44 Title Tag Optimization #45 Meta Description Copywriting #46 H1 Tag Rules #47 Subheading Hierarchy (H2-H4) #48 Bulleted & Numbered Lists #49 Keyword Stuffing Elimination

Content Depth & Quality (E-E-A-T)

#50 Comprehensive Topical Coverage #51 Author Byline & Bio #52 Editorial Review Transparency #53 Original Data & Insight #54 Content Freshness & Updates #55 Readability & Flesch-Kincaid Score #56 Plagiarism & Duplication Sweeps #57 Thin Content Remediation

Rich Media & Engagement

#58 Descriptive Image File Names #59 Image Alt Text Optimization #60 Video Hosting & Embedding #61 Video Schema Implementation #62 Interactive Elements #63 Table of Contents

Internal Link Architecture

#64 Descriptive Anchor Text #65 Topic Cluster Hub Linking #66 Pillar-to-Cluster Internal Linking #67 Contextual Internal Links #68 Orphan Page Resolution #69 Nofollow Tag Auditing

User Experience & Conversion Elements

#70 Above-The-Fold Layout Efficiency #71 External Authority Outbound Links #72 Outbound Link Target Behavior #73 Clear Visual Call-To-Action (CTA) #74 Typography & Font Size Legibility #75 Ad-to-Content Ratio Check #76 Social Share Button Accessibility #77 Text-to-HTML Ratio Balance #78 Custom FAQ Sections #79 Content Localization #80 Multi-Device Layout Validation
03

Digital PR & Link Building

Items 81–115 · view the Digital PR & Link Building pillar page →

Strategy, Ideation & Campaign Asset Creation

#81 Data-Driven Content Assets #82 Visual Infographics #83 Definitive Whitepapers & Industry Reports #84 Free Interactive Web Tools #85 Newsjacking Implementation #86 Ego Bait Asset Building #87 Trend Analysis Forecasts

Prospecting & Media Database Research

#88 Reverse Engineer Competitor Backlinks #89 Target Media List Assembly #90 Unlinked Brand Mention Reclamation #91 Broken Link Building Prospecting #92 Source-Seeking Platform Tracking #93 Resource Page Prospecting #94 Podcast Guest Opportunities

Outreach Execution & Pitching

#95 Hyper-Personalized Pitch Formatting #96 Magnetic Subject Line Writing #97 Direct Executive Brief Pitching #98 Multi-Stage Follow-Up Cadence #99 Embargo-Driven Pitching #100 Press Kit Preparation #101 Email Deliverability Optimization

Relationship Building & Co-Marketing

#102 Thought Leadership Contributor Columns #103 Collaborative Co-Marketing Content #104 Round-Up Feature Outreach #105 Event & Webinar Sponsorships #106 University/Higher-Ed Outreach (.edu) #107 Local Community Sponsorships

Backlink Portfolio Management

#108 Backlink Velocity Tracking #109 Toxic/Spammy Link Monitoring #110 Disavow File Management #111 Link Reclamation for Site Rebrandings #112 Anchor Text Distribution Monitoring #113 Nofollow vs. Dofollow Ratio Check #114 Tiered Link Distribution #115 Referral Traffic Verification
04

SEO Glossary & Frameworks

Items 116–150 · view the SEO Glossary & Frameworks pillar page →

Core Concepts

#116 PageRank #117 Crawl Budget #118 Indexation #119 SERP (Search Engine Results Page)

Content Quality Frameworks

#120 E-E-A-T #121 YMYL (Your Money or Your Life) #122 Topical Authority #123 Topic Clustering (Hub & Spoke) #124 Search Intent #125 LSI Keywords

Technical Concepts

#126 Canonicalization #127 Core Web Vitals #128 Schema Markup #129 Featured Snippet #130 Knowledge Graph #131 Hreflang #132 Deep Crawling #133 Log File Analysis #134 Dynamic Rendering #135 SSR (Server-Side Rendering) #136 Semantic Search

Measurement & Analytics

#137 Click-Through Rate (CTR) #138 Dwell Time #139 Bounce Rate (GA4 Equivalent)

Link Building Concepts

#140 Anchor Text #141 Referring Domain #142 Link Equity (PageRank Juice) #143 Unlinked Brand Mentions #144 Disavow File #145 Share of Voice (SOV)

Emerging Concepts

#146 Information Gain #147 Zero-Click Search #148 SGE / AI Overviews #149 Keyword Difficulty (KD) #150 Direct-to-Consumer Digital PR

Questions

Checklist FAQs

Does every audit tier cover all 150 items?+

No — the Discover audit focuses on the highest-impact technical and on-page items, the Growth Accelerator covers all four pillars in depth, and the Enterprise Audit Plan is scoped around your specific properties. We'll confirm exactly what's included on your discovery call.

Will I understand the report without an SEO background?+

That's the point of it. Every flagged item is explained in plain English with why it matters, and you get a call with Cian to talk through anything that's still unclear.

Do you audit e-commerce and multi-language sites?+

Yes. Faceted navigation, pagination and hreflang are all part of the technical checklist, so e-commerce and international sites are fully covered.

Want this run against your own site?

Call Cian and we'll scope the right tier for you.

Call 087 745 7441