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Reference · Items 116–150

SEO Glossary & Frameworks checklist

A short glossary of the terms and frameworks you'll see referenced in your audit report and across the SEO industry generally — explained without the jargon.

Core Concepts

#116 PageRank #117 Crawl Budget #118 Indexation #119 SERP (Search Engine Results Page)

Content Quality Frameworks

#120 E-E-A-T #121 YMYL (Your Money or Your Life) #122 Topical Authority #123 Topic Clustering (Hub & Spoke) #124 Search Intent #125 LSI Keywords

Technical Concepts

#126 Canonicalization #127 Core Web Vitals #128 Schema Markup #129 Featured Snippet #130 Knowledge Graph #131 Hreflang #132 Deep Crawling #133 Log File Analysis #134 Dynamic Rendering #135 SSR (Server-Side Rendering) #136 Semantic Search

Measurement & Analytics

#137 Click-Through Rate (CTR) #138 Dwell Time #139 Bounce Rate (GA4 Equivalent)

Link Building Concepts

#140 Anchor Text #141 Referring Domain #142 Link Equity (PageRank Juice) #143 Unlinked Brand Mentions #144 Disavow File #145 Share of Voice (SOV)

Emerging Concepts

#146 Information Gain #147 Zero-Click Search #148 SGE / AI Overviews #149 Keyword Difficulty (KD) #150 Direct-to-Consumer Digital PR

The other audit pillars

Pillar 1Technical SEO (1–40)
Pillar 2On-Page & Content SEO (41–80)
Pillar 3Digital PR & Link Building (81–115)
Full frameworkBack to the 150-Point SEO Audit Checklist

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