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Pillar 1 · Items 1–40

Technical SEO checklist

Technical SEO is the plumbing: crawlability, indexation, Core Web Vitals and site architecture. If Google can't crawl or render a page properly, nothing else on this list matters. These 40 items are checked on every Growth Accelerator and Enterprise audit, and the highest-impact ones are covered in The Discover too.

Crawlability & Indexation

#1 Robots.txt Optimization #2 XML Sitemap Validity #3 XML Sitemap Submission #4 HTML Sitemap #5 Index Coverage Error Resolution #6 Noindex Tag Audit #7 Canonical Tag Implementation #8 Budget Crawl Optimization #9 Log File Analysis #10 HTTP Status Code Monitor

Site Architecture & URL Structure

#11 URL Structure Standardization #12 URL Parameter Handling #13 Breadcrumb Navigation #14 Site Depth Minimization #15 Internal Link Redirects #16 Redirect Loop Remediation

Site Speed & Core Web Vitals

#17 Largest Contentful Paint (LCP) Optimization #18 Interaction to Next Paint (INP) Optimization #19 Cumulative Layout Shift (CLS) Minimization #20 Server Response Time (TTFB) #21 Image Compression #22 Lazy Loading Deployment #23 CSS/JS Minification #24 Code Splitting & Unused Code Removal #25 Browser Caching Rules #26 Content Delivery Network (CDN)

Security, Mobile & Rendering

#27 SSL/HTTPS Implementation #28 Mixed Content Correction #29 Mobile-First Responsiveness #30 Dynamic Rendering/SSR Verification #31 HTTP/2 or HTTP/3 Upgrade #32 Custom 404 Page Design

International & Advanced Elements

#33 Hreflang Tag Deployment #34 Hreflang Self-Referential & Reciprocal Logic #35 Structured Data / Schema Markup #36 Schema Validation #37 Pagination Handling #38 RSS Feed Integration #39 Faceted Navigation Control #40 IP Canonicalization

The other audit pillars

Pillar 2On-Page & Content SEO (41–80)
Pillar 3Digital PR & Link Building (81–115)
ReferenceSEO Glossary & Frameworks (116–150)
Full frameworkBack to the 150-Point SEO Audit Checklist

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