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Pillar 2 · Items 41–80

On-Page & Content SEO checklist

On-page and content signals tell users and search engines whether a page actually satisfies what someone searched for. These 40 items cover keyword placement, E-E-A-T content depth, rich media, internal linking and on-page UX.

Keyword & Search Intent Optimization

#41 Primary Keyword Placement #42 Secondary/LSI Keyword Integration #43 Search Intent Alignment #44 Title Tag Optimization #45 Meta Description Copywriting #46 H1 Tag Rules #47 Subheading Hierarchy (H2-H4) #48 Bulleted & Numbered Lists #49 Keyword Stuffing Elimination

Content Depth & Quality (E-E-A-T)

#50 Comprehensive Topical Coverage #51 Author Byline & Bio #52 Editorial Review Transparency #53 Original Data & Insight #54 Content Freshness & Updates #55 Readability & Flesch-Kincaid Score #56 Plagiarism & Duplication Sweeps #57 Thin Content Remediation

Rich Media & Engagement

#58 Descriptive Image File Names #59 Image Alt Text Optimization #60 Video Hosting & Embedding #61 Video Schema Implementation #62 Interactive Elements #63 Table of Contents

Internal Link Architecture

#64 Descriptive Anchor Text #65 Topic Cluster Hub Linking #66 Pillar-to-Cluster Internal Linking #67 Contextual Internal Links #68 Orphan Page Resolution #69 Nofollow Tag Auditing

User Experience & Conversion Elements

#70 Above-The-Fold Layout Efficiency #71 External Authority Outbound Links #72 Outbound Link Target Behavior #73 Clear Visual Call-To-Action (CTA) #74 Typography & Font Size Legibility #75 Ad-to-Content Ratio Check #76 Social Share Button Accessibility #77 Text-to-HTML Ratio Balance #78 Custom FAQ Sections #79 Content Localization #80 Multi-Device Layout Validation

The other audit pillars

Pillar 1Technical SEO (1–40)
Pillar 3Digital PR & Link Building (81–115)
ReferenceSEO Glossary & Frameworks (116–150)
Full frameworkBack to the 150-Point SEO Audit Checklist

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