Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Older content optimized for outdated “keyword density” advice can read unnaturally and trigger quality signals against the page.
How to fix it
Rewrite repetitive keyword phrases into natural language, using synonyms and varied phrasing instead of exact repetition.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.