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Pillar 3 · Items 81–115

Digital PR & Link Building checklist

Digital PR and link building grow your site's authority through backlinks, brand mentions and outreach. These 35 items cover everything from asset creation through prospecting, pitching and ongoing backlink portfolio management.

Strategy, Ideation & Campaign Asset Creation

#81 Data-Driven Content Assets #82 Visual Infographics #83 Definitive Whitepapers & Industry Reports #84 Free Interactive Web Tools #85 Newsjacking Implementation #86 Ego Bait Asset Building #87 Trend Analysis Forecasts

Prospecting & Media Database Research

#88 Reverse Engineer Competitor Backlinks #89 Target Media List Assembly #90 Unlinked Brand Mention Reclamation #91 Broken Link Building Prospecting #92 Source-Seeking Platform Tracking #93 Resource Page Prospecting #94 Podcast Guest Opportunities

Outreach Execution & Pitching

#95 Hyper-Personalized Pitch Formatting #96 Magnetic Subject Line Writing #97 Direct Executive Brief Pitching #98 Multi-Stage Follow-Up Cadence #99 Embargo-Driven Pitching #100 Press Kit Preparation #101 Email Deliverability Optimization

Relationship Building & Co-Marketing

#102 Thought Leadership Contributor Columns #103 Collaborative Co-Marketing Content #104 Round-Up Feature Outreach #105 Event & Webinar Sponsorships #106 University/Higher-Ed Outreach (.edu) #107 Local Community Sponsorships

Backlink Portfolio Management

#108 Backlink Velocity Tracking #109 Toxic/Spammy Link Monitoring #110 Disavow File Management #111 Link Reclamation for Site Rebrandings #112 Anchor Text Distribution Monitoring #113 Nofollow vs. Dofollow Ratio Check #114 Tiered Link Distribution #115 Referral Traffic Verification

The other audit pillars

Pillar 1Technical SEO (1–40)
Pillar 2On-Page & Content SEO (41–80)
ReferenceSEO Glossary & Frameworks (116–150)
Full frameworkBack to the 150-Point SEO Audit Checklist

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