Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Sponsorship spend often goes toward pure brand visibility, with no request for the resulting backlink from the event page.
How to fix it
When sponsoring a conference or webinar, explicitly confirm you'll receive a clean backlink from the event's sponsor page.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.