Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Without checking competitor backlinks, businesses often miss entire categories of sites — directories, press, partners — that would happily link to them too.
How to fix it
Use a tool like Ahrefs to pull competitor backlink profiles and identify realistic, repeatable link sources you're currently missing.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.