Target Media List Assembly

Why we check this

We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.

How it's checked in your audit

In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.

A common issue we see

Generic mass-blast PR lists get ignored, because they're not built around who actually covers your specific niche.

How to fix it

Build a smaller, segmented list of journalists who've genuinely covered your topic before, and tailor pitches accordingly.