Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Brands are frequently mentioned by name in articles with no link at all — a fast, easy win that's often left unclaimed.
How to fix it
Set up brand mention alerts, then politely request a link be added to any unlinked mention that's editorially appropriate.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.