Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Sites that only publish articles, with no free tool or calculator, miss one of the most link-worthy asset types available.
How to fix it
Build one genuinely useful free calculator, template, or estimator relevant to your industry that other sites will want to reference.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.