Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
By the time most businesses react to breaking industry news, journalists have already found their expert quote elsewhere.
How to fix it
Set up news alerts for your industry and have a fast internal process for offering executive commentary within hours, not days.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.