Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Businesses sometimes disavow links pre-emptively out of caution, even though most low-quality links are simply ignored by Google's algorithm.
How to fix it
Only use the disavow tool if you've received a manual action or have clear evidence of a coordinated negative SEO campaign.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.