Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Businesses often overlook podcasts as a link and authority source, focusing purely on written press.
How to fix it
Pitch relevant niche podcasts for guest appearances, securing a contextual backlink from the show notes page.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.