Anchor Text Distribution Monitoring

Why we check this

We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.

How it's checked in your audit

In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.

A common issue we see

A backlink profile dominated by exact-match commercial anchor text, e.g. “cheap widgets ireland”, can look manipulative to Google's algorithm.

How to fix it

Aim for a natural mix dominated by branded and generic anchors, with exact-match keywords making up only a small share.