Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
Businesses rarely pursue regular columnist placements, missing a compounding source of authority and links over time.
How to fix it
Pitch a regular contributor column to a relevant trade publication, building a consistent presence rather than a one-off piece.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.