Why we check this
We check this because your backlink profile and off-site authority remain one of the strongest ranking factors Google uses — and one of the easiest areas to quietly damage without realising it.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Digital PR & Link Building pillar, using backlink data and a manual review of your outreach position.
A common issue we see
A backlink might exist but sit on a page that receives zero real visitors — link equity without any referral value.
How to fix it
Check GA4 referral traffic from key backlinks to confirm your PR efforts are also driving genuine human visitors.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.