Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A page with links from three highly authoritative, relevant sites typically outranks a similar page with fifty links from low-quality directories.
Practical tip
Focus on earning fewer, higher-quality links rather than chasing volume.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.