Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Multiple H1 tags on one page — a common issue with page-builder themes — muddies which topic the page is actually about.
How to fix it
Ensure every template renders exactly one H1, containing the primary keyword, that matches the page's actual topic.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.