Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Pages with no meta description let Google auto-generate a snippet from body text, which often reads awkwardly and lowers click-through rate.
How to fix it
Write a unique, benefit-led meta description under 160 characters with a clear call-to-action for every key page.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.