Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Long pages with no H2/H3 structure are hard for users to scan and hard for Google to understand thematically.
How to fix it
Break content into logical sections with descriptive H2s (and H3s where needed), each containing relevant secondary keywords.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.