Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Purely static, text-only pages on competitive topics often lose engagement to competitors offering a calculator or interactive tool.
How to fix it
Where relevant, add a simple calculator, checklist download, or interactive tool that gives users a reason to stay and return.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.