Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Product images uploaded straight from a camera or CMS, e.g. IMG_4821.jpg, carry zero keyword relevance for image search.
How to fix it
Rename image files to short, descriptive, hyphenated filenames before upload — e.g. navy-wool-jumper.jpg.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.