Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Old category or location pages with just a sentence or two of unique text rarely rank, no matter how many products or links they hold.
How to fix it
Either expand thin pages with genuinely useful unique content, or consolidate several thin pages into one comprehensive page.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.