Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Content occasionally gets duplicated internally — the same product description reused across multiple listings — without anyone noticing.
How to fix it
Run periodic duplication checks both internally and externally, and rewrite any flagged duplicate content.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.