Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Generic anchor text like “click here” or “read more” tells Google — and users — nothing about the destination page's topic.
How to fix it
Rewrite internal link anchor text to be descriptive and keyword-relevant to the page it links to.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.