Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Pages that only summarize what's already published elsewhere rarely outrank sources that bring something new to the topic.
How to fix it
Add original data, a case study, a proprietary stat, or a direct quote that can't be found on competing pages.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.