Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Long-form pages with no video often see shorter average time on page than similar pages that include one.
How to fix it
Embed a short explainer or product video relevant to the page content to increase dwell time.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.