Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Pages that only ever repeat the exact-match keyword, with no related terms or synonyms, read as thin and unnatural.
How to fix it
Research related terms and questions — via “People Also Ask” or a keyword tool — and weave them naturally through the body copy.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.