Why we check this
We check this because on-page signals are what tell both users and search engines whether a page actually satisfies the query it's targeting. Get this wrong and even fast, technically sound pages under-perform.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the On-Page & Content pillar, reviewed page by page against your target keywords and search intent.
A common issue we see
Content published with no named author, or a generic “Admin” byline, sends a weak trust signal on YMYL-adjacent topics.
How to fix it
Add a named author byline linked to a bio page that shows real credentials and experience relevant to the topic.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.