Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
UTM and session tracking parameters (e.g. ?utm_source=newsletter) frequently get indexed as separate pages, splitting ranking signals.
How to fix it
Add a self-referential canonical tag on parameterized pages pointing to the clean URL, so all signal consolidates to one indexed version.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.