Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
URLs like /Product.aspx?id=4821 or mixed-case paths cause duplicate content issues and look untrustworthy in a search result.
How to fix it
Migrate to lowercase, hyphen-separated, descriptive URLs (e.g. /blue-widgets/) and 301 redirect the old structure permanently.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.