Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
Broken internal links to old, deleted products are one of the most common 404 sources we find on e-commerce sites.
How to fix it
Run a full site crawl to list every 4xx and 5xx response, then fix or 301-redirect each one to the nearest relevant live page.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.