Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
Filter and sort parameters on e-commerce category pages (e.g. ?sort=price&color=red) can generate thousands of near-duplicate crawlable URLs.
How to fix it
Canonicalize or noindex parameter-driven URL variants, and use robots.txt or Search Console's URL parameter handling to stop bots wasting crawl budget on them.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.