Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
A default, unbranded server 404 page with no navigation is a dead end that increases bounce rate on broken links.
How to fix it
Design a branded 404 page with a search bar and links back to key categories, so lost visitors have somewhere to go — this site's own 404 page follows exactly this pattern.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.