Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
If a site's raw IP address serves the same content as the domain, search engines can see it as duplicate content.
How to fix it
Configure the server so any request to the bare IP address 301 redirects to the primary domain.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.