Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
Product photos exported straight from a camera or design tool at full resolution can be five to ten times larger than they need to be.
How to fix it
Convert images to WebP or AVIF and compress them to the smallest file size that doesn't visibly degrade quality.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.