Why we check this
We check this because unresolved technical issues can silently block Google from crawling, rendering or indexing your pages at all — no amount of good content fixes a page search engines can't reach in the first place.
How it's checked in your audit
In your seoaudits.ie audit, this is checked as part of the Technical SEO pillar, using crawl data, log files and manual verification.
A common issue we see
Sitemaps often include old 404 URLs, redirected URLs, or pages marked noindex — all of which waste crawl budget and confuse Google about which version of a page is canonical.
How to fix it
Regenerate the sitemap automatically from your CMS so it only ever includes live, 200-OK, canonical, indexable URLs, and re-validate it after every migration.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.