Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Ten links from ten different, relevant websites are generally worth more than fifty links from the same single low-quality site.
Practical tip
Track unique referring domains, not just total backlink count, as your key link-building metric.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.