Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A link from your homepage generally passes more authority than a link from a page buried deep in your site with few links of its own.
Practical tip
Be deliberate about which pages you link to from your most authoritative pages.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.