Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A news article that names your business but doesn't link to your site still helps brand awareness, but passes none of the SEO value a link would.
Practical tip
Monitor for these mentions and politely request a link be added where it's editorially reasonable.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.