Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A link reading “SEO audit checklist” passes more topical relevance than a link reading “click here”, even pointing to the same page.
Practical tip
Use descriptive, natural anchor text for both internal and external links whenever you have control over it.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.