Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A visitor who reads one blog post for four minutes and leaves now counts as an “engaged session” in GA4, unlike the old bounce rate metric.
Practical tip
Judge content success by engagement time and conversions, not the old single-page-visit definition of bounce rate.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.