Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A visitor who reads a full article for three minutes before returning to Google sends a different signal than one who bounces back after five seconds.
Practical tip
Make sure the page actually delivers on what the title and snippet promised, so visitors stay.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.