Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Two pages can rank in the same position, but the one with a compelling title and meta description will earn a meaningfully higher click-through rate.
Practical tip
Treat your title tag and meta description as ad copy, not just a formality.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.