Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A search for “best place for a coffee near me on a rainy day” returns relevant nearby cafés, not just pages containing those exact words.
Practical tip
Write for the meaning behind a query, not just its literal keywords.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.