Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
If your brand appears in 30% of searches for your core category compared to a competitor's 50%, that gap quantifies your visibility deficit.
Practical tip
Track share of voice against named competitors, not just your own rankings in isolation.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.