Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
Someone searching “SEO audit checklist” wants a list; someone searching “hire SEO auditor Ireland” wants a service page — the same core topic, two very different intents.
Practical tip
Match the format of your page to what's already ranking for that exact query.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.