Why this term matters
Knowing this term means you can read your audit report — and any other SEO reporting you're handed — without needing a translator.
Where it shows up
You'll typically see this term used when we're explaining findings from the relevant pillar of your audit report.
In practice
A page about SEO audits naturally uses related terms like “crawl errors”, “backlinks” and “Core Web Vitals” without needing to repeat the main keyword constantly.
Practical tip
Write naturally about the topic in depth, and related terms will appear on their own.
Want this checked on your own site?
Call Cian and we'll scope the right audit tier for you.